On a Logo Project

There was a time when white,
middle-class professional women
were beginning to speak up.
Within the pages of Betty Freedan's
"A Feminine Mystique"
she writes:
"just what was the problem
that has no name?
What were the words a woman would
use when trying to express it?
Sometimes a woman would say
'i feel empty somehow, incomplete'
or she would say
'i feel as if i don't exist, sometimes a tired feeling'"
Freedan wrote out of her experience
as a middle class house wife
but what she spoke about touched
something inside all women.
The problem lay burried, unspoken in the minds
of many women.
That strange stirring, sense of dissatisfaction...
And each suburban wife struggled with it alone.
She was afraid to ask, even of herself... the silent question
"is this all?"
But in a group of 4...quietly outside of New York...
it was finally said, in a tone of desparation,
the problem.
and the others knew, without words
that she was not talking about a problem with her husband
or her children or her home....
suddenly they all realized the shared the same problem
the problem that has no name.
(yeah, you should probably reed that book, btw)
They began to talk about it.

The only way for a woman to find herself
is by creative work of her own (not her husband...her children...)

Today I redefined a logo project that I will be working on
it is currently titled "A Misogynistic Record company"
whether or not misogynistic is even a word is far from relevant...
(is it a word?) This company's goal is to overtly
inject minds with the idea that women are vengeful,
hate-filled, materialistic, manipulating ....whores.
Maybe not to that extent. But the record company's objective
will be to produce only albums of this anti-woman theme.
The reason I can do it....is because there are things out there
that are close enough to this truth. Yet it is
absurd enough that...it is supposedly original.

The issue isn't that there are companies who produce this material...
the issue is that the material (music) is derived, likely,
from real life situations that are happening.
People will buy in to it.
And when that 3 year old son of your starts singing the catchy
phrase within one of these 'misogyny rocks' songs...
you will laugh at him, finding it cute. ...unknowningly encouraging it...
But soon...all too soon...
that problem, the problem that has no name
will rise in us again.
And we might find ourselves smiling at each other
when we realize that we're Not alone in finding
many of today's songs — and many of the expectations
that are within the songs
degrading.